AI-AUGMENTED DISCOVERY
Rapid Research || Process Architecture || Operational Velocity
Deconstructing the Discovery Phase: Using Generative AI to Accelerate Hypothesis Testing
The Strategy: In 15 minutes, I designed and executed an independent R&D experiment to determine how generative AI could be integrated into the product definition lifecycle. By replacing manual layout production with AI-assisted concept generation, I established a modern discovery blueprint that compresses the time from initial requirements to testable prototype by 80 percent, enabling the team to prioritize empirical user validation over mechanical interface construction.
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iCAPITAL
Fintech Strategy || Data Governance || Operational Scaling
Evolving a Reactive Design Team into a Proactive, Enterprise UX Organization
The Strategy: Over four years, I scaled iCapital’s design footprint by 166% to support rapid enterprise growth. By splitting generalist roles into specialized upstream/downstream tracks, establishing an Enterprise Design System, and institutionalizing the firm’s first empirical System Usability Scale (SUS) benchmarking infrastructure, the UX function matured from a localized graphics service into an upstream strategic partner.
REALOGY
Hyper-Scale Maturity || Multi-Brand Governance || Culture Transformation
Scaling Realogy: Transforming a Subordinated Studio into a 35-Person Practice
The Strategy: Revolutionized a stagnant, 3-person design team structurally buried under the Quality Assurance (QA) department and scaled it into an elite, 35-person enterprise organization. By deploying specialized architect tracks, establishing upstream discovery workflows, and building a federated, multi-brand design system (unifying platforms across Coldwell Banker, Century 21, and Sotheby's), we permanently repositioned user experience as a core driver of corporate product strategy.
VERIZON (The Shark Experience)
Service Design || Cross-Industry Ecosystem Architecture || Multi-Vendor Alignment
Orchestrating the "Shark Experience" Across Verizon, Edison Interactive, & Club Car
The Strategy: Led a high-profile, multi-entity service design framework to architect a live, nationally deployed IoT product ecosystem powered by Verizon's network. By facilitating intensive multi-company proto-persona workflows and end-to-end user journey mapping in the field with the Greg Norman Company, we successfully synchronized cellular network infrastructure with interactive touchscreen software and physical vehicle manufacturing.
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AIG (The Innovation Hub)
Conversational UX || Emerging Technology (AI / AR) || Claims Deflection Strategy
Pioneering "Service Genie" Multi-Modal Risk Management for AIG at CES 2018
The Strategy: Embedded within an elite corporate innovation accelerator to pioneer proactive financial risk mitigation using cutting-edge consumer hardware. By designing deep voice-driven conversational dialogue models for Amazon Alexa and mapping out a companion mobile Augmented Reality (AR) framework, our ninja squad delivered "Service Genie"—a successful multi-modal preventative experience presented live by AIG executive leadership on the main stage at CES Las Vegas.
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