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Two decades in UX, more than ten of them leading design teams. I lead, and I still do the product thinking myself. Most recently at iCapital, I led design while platform assets and headcount roughly tripled.
The Operating Model
The system behind turning reactive design into a strategic function.
Operationalizing Research
Instituted continuous discovery and the platform's first benchmarked SUS program. Under Project Lift, every flow was scored against Nielsen's ten heuristics, with 120 findings tracked and routed to Product as Jira tickets.
Organizational Scaling
Split a generalist team into specialized UX Architect and UX Designer tracks and grew the design footprint 166%, turning a reactive studio into a proactive partner that kept pace with a tripling business.
Product Strategy & ROI
Replaced siloed debate with moderated whiteboard sessions. On the multi-fund investment flow, that took an idea from whiteboard to client-tested prototype in a week, then into eight entry points across the platform.
You are a very good leader. I would hire you again in a heartbeat, anywhere I went.
Selected work.
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Read the case study →The results of this work are not splashy, but the foundations of our solutions are stronger because of the processes instilled by Greg.
Greg has become the most important mentor I have ever had, from bandaid production work to identifying root problems.
Scaled a single-evening Design Studio sprint for 90+ enterprise practitioners across 9 cross-functional units, blank page to concept presentation in one night.
Soccer, lifelong. Playing since I was a kid, into college. A team is only as strong as its movement off the ball, the same lesson I apply building design organizations.
Married my college love. Three kids later, we get to watch them play the same game, and still sneak out on a date.
Outside of work I'm building or fixing something around our NJ home: a pizza oven, a garden, whatever needs it. Same process as the day job: find the constraint, build the system, stay in the trenches.
Where it started
A decade of hands-on craft, 2007 to 2016, before I led teams. Selects, not current work.
“A star performer on any team.” Experience Design Leader, TD Ameritrade
Advisory & Consulting
I'm currently accepting a limited number of advisory engagements through White Matter UX, while exploring full-time VP / Director / Head of UX roles.
Fractional Advisory
Partnering with founders part-time to anchor product roadmaps and design systems in research, not founder hunches.
Design Execution
Deep information architecture and rapid, AI-accelerated execution, so teams build the right thing, test it, and ship it fast.
Talent Placement
Practitioner-led vetting, using two decades in UX to deliver elite, research-backed design talent.