Scaling Design for High-Growth Teams
I help founders, executive teams, and product leaders solve the friction that often comes with rapid scaling.
Design is frequently treated as a reactive production service, which creates bottlenecks as your product grows. Having built design organizations at enterprise-scale environments like iCapital and AIG, I provide the executive-level oversight to transform your design function into a proactive strategic driver.
My Advisory Pillars
I focus on three specific areas where I can deliver immediate impact for your organization:
The 'Upstream' Audit: I work with your leadership to shift design from "feature styling" to "product strategy." I help you restructure workflows so that discovery and user validation happen before execution, preventing the "design as a bottleneck" trap.
Design ROI Benchmarking: You cannot manage what you do not measure. I help your team implement robust, defensible metrics—such as System Usability Scale (SUS) tracking and heuristic audits—that turn design progress into clear business value for your C-suite.
Scalable Architecture: I guide teams in deploying lean, modular design systems that unify your product ecosystem from day one, drastically reducing engineering rework and accelerating your product velocity.
Spotlight Engagement
Case Study: Scaling from Reactive Studio to Proactive Enterprise Organization
At iCapital, I was recruited to evolve a 3-person reactive team into a mature, 8-person enterprise organization. By implementing a dedicated "Upstream/Downstream" architecture, establishing a formal design system, and launching data-driven usability programs, I successfully transitioned UX into a permanent seat at the product roadmapping table.
Let’s Talk Strategy
I am currently accepting a limited number of advisory engagements while exploring full-time Head of Design leadership roles. If you are facing a scaling bottleneck, navigating a complex product pivot, or looking to build a more logical, high-performance design organization, let’s discuss your roadmap.
Email me at: greg.dilley@gmail.com