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This page suffered from a lack of direction and different teams competing for traffic from the same page. https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1496847815860-12SOKSHPBQ1RROU450FQ/sketch.jpg Dummies Homepage Redesign Team sketch. https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1496849170236-OT4FJ7R5V57EGBNB3WJG/image-asset.png Dummies Homepage Redesign https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1496848557429-L1TDDDZWXPYJJ6PG9EP2/dummies_ideas.png Dummies Homepage Redesign https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1496848464866-AHFZX5ID9QNMMGQZI6NE/sketch_1.png Dummies Homepage Redesign One example of a person's vision of the new Dummies.com homepage. http://www.gregdilley.com/aig-service-genie-ai daily 0.75 2024-09-18 https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1517008072738-RG0Y0GPCQZ23ST1EYDIA/Screen+Shot+2018-01-26+at+5.18.00+PM.png AIG - Service Genie (AI) https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1517008072848-5YPIILIZDB47MRV1Q6F3/Screen+Shot+2018-01-26+at+5.17.07+PM.png AIG - Service Genie (AI) https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1517008082488-4V7UY1NK35GO31VY1HSR/Screen+Shot+2018-01-26+at+5.44.53+PM.png AIG - Service Genie (AI) https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1517008147315-JGGXYXR8CEPA7MEIHC9I/image-asset.jpeg AIG - Service Genie (AI) - Setup/Registration Service Genie (Copy) Setup/Registration Service Genie https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1517008180574-293KUFN0AK8DRJUZKM8B/image-asset.jpeg AIG - Service Genie (AI) - Issue/Create Service Genie (Copy) Issue/Create Service Genie https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1517008253086-ZPIFWVS9N2F7K9BDNACH/image-asset.jpeg AIG - Service Genie (AI) - Alexa Phone App with Voice (Copy) Alexa Phone App with Voice Work in Progress (New technology that became available 1/25/2018) http://www.gregdilley.com/cover-images daily 0.75 2024-09-06 https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1517006142705-L8ZW4SX1Y76KQTSH353I/Screen+Shot+2018-01-26+at+5.31.58+PM.png Cover Images - Verizon - Shark Experience (Copy) Verizon - Shark Experience Collaboration between Verizon, Greg Norman Company, and Club Car to bring 4G enabled tablets to golf carts. https://sharkexperience.com/experience/ https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1517006610798-WPYVUJHD7FSAT1NHIOGM/Screen+Shot+2018-01-26+at+5.44.53+PM.png Cover Images - AIG - Service Genie (AI) (Copy) AIG - Service Genie (AI) Inquire for details. https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1496796100298-9OU50LDVRAO8KV61SK2A/Slide1.jpg Cover Images - UX Process (Copy) UX Process Time and time again I've been asked to describe the "ideal UX process." While this process is only one example of how UX can be implemented, this covers most. Important in this sketch are the initial stages of the process. Having well defined KPIs, goals, needs, etc communicated from your business partners is going to set up the UX process for success. https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1448155040973-ZNP3O3E7ES4XHFO7HK5X/WP_AC_0001_Selected.jpg Cover Images - WileyPlus - Fully Adaptive Course (Copy) WileyPlus - Fully Adaptive Course NEED Investigate the value of a fully adaptive online learning system for higher education. PROCESS One-on-one interviews with instructors to gather their understanding and interest in adaptive online learning. Sketched ideas to being back to instructors. Interviewed students and instructors to review the sketches. https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1448155295577-AHZU5T7SZXX04L0G3VLT/IMAG0497.jpg Cover Images - WileyPlus Gradebook (Copy) WileyPlus Gradebook NEED Learn how instructors and students use their WileyPlus gradebook. PROCESS One-on-one interviews with instructors and students to discover how they use the gradebook now. Generate a list of top features that would delight the users. Sketch stimuli to bring back to users to confirm we understood their needs. https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1448161436207-D0RD0BNCON9M39EJTXN5/live.png Cover Images - Wiley.com Product Page Redesign (Copy) Wiley.com Product Page Redesign NEED Modernize the product page, including re-IA of the page layout to expose the more important content more prominently. https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1448154448654-ZWVNIALNLBLUPG0XSQ35/Dummies_B2B_2.png Cover Images - Dummies B2B Website Redesign (Copy) Dummies B2B Website Redesign NEED Increase qualified leads. PROCESS Interviewed target users to understand what they would want to learn by visiting the site. Sketched concepts to to validate with users. A/B test of concepts in the form of ads on the live dummies.com website. Used the winning concept/design to inform the redesign. https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1448297971311-HQ7UL2B8HBL2R7HIW5IE/WCS_Home.png Cover Images - Wiley Custom Select (Copy) Wiley Custom Select NEED Modernize and update the IA of the Wiley Custom Select product in order to increase usability and interest in the product. PROCESS I led a the team who worked on this project. We began with interviewing users to see what features they use the most. Following that a clickable prototype was created to test the usability, and confirm our decisions. Creative direction on the final UI design as well. https://images.squarespace-cdn.com/content/v1/5650f1a6e4b0e332af3aac6a/1448297338056-ZII87LYKUNYWZDIF05XD/WOAI_FullStack_Page_23.jpg Cover Images - Wiley Open Access (Copy) Wiley Open Access NEED Create a product for scientific researchers to publish and consume scholarly work as part of the Open Access initiative. 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